Insights

Warren Zenna, Founder of the CRO Collective and Zenna Consulting Group gets into the critical role of CRO. He gets into how to tackle the problem of short CRO Tenure, Biggest CRO Challenges, and support that is available in the CRO Collective. Listen...

As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly....