Articles
25 Nov The Abstrakt Podkast – The CRO
Warren Zenna, Founder of the CRO Collective and Zenna Consulting Group gets into the critical role of CRO. He gets into how to tackle the problem of short CRO Tenure, Biggest CRO Challenges, and support that is available in the CRO Collective. Listen...
09 Sep How to sell more by thinking like a CRO, with Warren Zenna
What does it take to be a successful Sales Professional? Is it the ability to say the right things at the right time? Is it the ability to prospect and create net-new opps? Or is it the ability to build meaningful relationships?...
01 Aug 3 Critical Questions CEOs need to ask themselves before they hire a Chief Revenue Officer
Posted at 12:38h
in Articles
The role of Chief Revenue Officer has evolved into a core executive function within modern B2B businesses since its emergence over the last 6-8 years. B2B CEOs in the tech sector now consider CROs as core pillars of their leadership structure. CRO is the “hot” new...
12 Jun The Future of Sales and the Role of the CRO, with Warren Zenna
Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities....
30 Mar CR-Oh No: Why You’re Wrong About CROs with Warren Zenna
As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly....
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