Author: Warren Zenna

01 Aug 3 Critical Questions CEOs need to ask themselves before they hire a Chief Revenue Officer

Posted at 12:38h in Articles

The role of Chief Revenue Officer has evolved into a core executive function within modern B2B businesses since its emergence over the last 6-8 years. B2B CEOs in the tech sector now consider CROs as core pillars of their leadership structure. CRO is the “hot” new...

24 May Why The Chief Revenue Officer Is Possibly Your Most Important Hire

Posted at 13:13h in Articles, Insights

24 May BeelerCast Episode: 101 – Beeler talks with Warren Zenna

Posted at 13:12h in Articles, Insights

24 May Why You Need a CRO to Drive the Revenue Engine with Warren Zenna, CEO and Founder of The CRO Collective

Posted at 13:11h in Articles, Insights

28 Dec 3 Red Flags to Look out for in CRO Job Descriptions

Posted at 00:00h in Articles

The role of Chief Revenue Officer remains a conundrum in today’s B2B world. CROs are inherently disruptive hires that bring a permeating impact on vital business functions. As such, getting this hire wrong is as malignant as getting it right is fortuitous. The core misperception among...