Insights

Warren Zenna of The CRO Collective — The Responsibilities of Elite Sales Leadership

The Abstrakt Podkast – The CRO

Warren Zenna, Founder of the CRO Collective and Zenna Consulting Group gets into the critical role of CRO. He gets into how to tackle the problem of short CRO Tenure, Biggest CRO Challenges, and support that is available in the CRO Collective. Listen...

Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective

How to sell more by thinking like a CRO, with Warren Zenna

What does it take to be a successful Sales Professional? Is it the ability to say the right things at the right time? Is it the ability to prospect and create net-new opps? Or is it the ability to build meaningful relationships?...

The Future of Sales and the Role of the CRO, with Warren Zenna

Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities....

Why The Chief Revenue Officer Is Possibly Your Most Important Hire

BeelerCast Episode: 101 – Beeler talks with Warren Zenna

Why You Need a CRO to Drive the Revenue Engine with Warren Zenna, CEO and Founder of The CRO Collective

CR-Oh No: Why You’re Wrong About CROs with Warren Zenna

As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly....